What Is PPC Direct Linking?

One common question that almost always arises when you start with paid traffic is whether you should create a landing page of your own or directly link to the affiliate site.
When you create a Google ad, you need a destination URL as well as a display URL. The display URL is shown on the ad and the destination URL points to the link that is followed by the click.
Under PPC direct linking, the URL on your Google ad directs you to the affiliate site itself. The display URL has to be set to the domain belonging to the affiliate and thereby visitors are directly linked to the affiliate site.
One of the major benefits of affiliate marketing using PPC direct linking strategy is that you do not need to build a landing page of your own.
Neither do you need to invest time and money in creating your own page. For many people it is easier to just create ads that point directly to the affiliate site.

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