Creating the Best Landing Page

Landing pages are the mother ship of an affiliate’s invasion. Banners and mailers are usually based on them (they also direct to them) and they are you main firepower in terms of converting traffic. Furthermore, the Internet is becoming increasingly competitive in terms of how offers are presented to the client, meaning that you have to step up your game if you want to keep bringing that great traffic.

Here is a list of some of the main points to cover when creating your landing pages. If you’re choosing from a selection of ready made landing pages – be sure to follow these tips to make sure you select the one with the highest chance to convert.

Less is more – a lot of information may seem like a nice idea on paper, but in practice it does little to help conversion. In fact, it mostly does damage. When you are designing you landing page, be sure to provide as little information as possible while still delivering the main message of the offer – for example, if you are promoting an online trading service, be sure to stick to the offer without explaining the intricacies of how trading is actually done – the client does not want to be bombarded with technical information when he thinks about making a purchase – he wants the big picture.

The Banner should instantly open the landing page – there isn’t much more to say here. As an affiliate, you want your traffic easily reaching your landing page. Making things open instantly may seem a little bit aggressive in terms of a sales pitch, but it is the standard procedure at this point.

Concentrate on one product – Do not use you landing page to push more than one product – it will hurt sales. Your goal is to present a single product without over indulging in details while still maintaining necessary information. It’s hard enough achieving this balance with just one product – two is heading straight towards disaster.

Bullet points are your friend – Be sure to use bullet points when describing your products features. Paragraphs are nice, but they miss the point when it comes to landing pages.

Good graphics – You don’t have to create the flash version of Avatar, but you definitely don’t want to be looking like 1995 with tiny fonts and 3-frame GIFs. Use aesthetic imagery that is simple and serves its purpose – from there you can grow.

Be understandable – Don’t try and present the product in an overly complex way – tell your client what it does and why it’s better than the competition, but don’t try to be too clever about it – you’ll find that unless you have quite the talent for copywriting, going for something simple will bring more positive results.

Having a good landing page is one of the most important aspects to converting traffic. Following these points will ensure that your landing page is as understandable and accessible as can be.