Sunday, August 12, 2012

Pay Per View

What is PPV (Pay Per View)?

PPV (Pay Per View) or CPV (Cost Per View) is a traffic source created by Adware Traffic.
Adware traffic is often confused by Spyware traffic. Even though they might sound similar, Adware Traffic is 100% legal and used by millions of people around the world.
PPV (Pay Per View) means you will be charged every time your landing page is viewed by a visitor who has the Adware installed on his/her computer. Visitors see your landing page as a pop up, pop under, or a full page bridge. Since PPV pop up isn’t treated as a regular pop-up, it doesn’t get blocked by most pop up blockers.
When a user who has the adware installed on his/her computer takes a specific action within their browser, such as visiting a URL or visiting Google and typing a word to search, a new browser opens up with your landing page in it. Whether this user browses your page, stays on it, clicks on a link, or simply closes it, you get charged for each view when your landing page is loaded and viewed by the users.
If you are direct linking an offer, your cookie is dropped to the user’s computer.
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What Are the Most Popular PPV Advertising Networks?

  • Trafficvance
  • This is the first network I’ve started testing little over year ago. Traffic quality is pretty good, never had a complain about the quality.
  • MediaTraffic
  • I’ve tested some offers with MediaTraffic. I’ve met Basil from MT during the affiliate summit in NYC. He was a great guy and I’m planning to spend some serious cash on MT during 2010.
  • Adon Network
  • I have an account with Adon, but didn’t start testing anything yet.
These three PPV Networks are usually most recommended. But there are many other networks you can test PPV with. You can check PPV Playbook‘s 10 PPV Network Post to find more about other available networks.
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Which Affiliate Networks Can I Use with PPV Traffic

Whether it is PPV traffic, or any other type of traffic, you have to check with your affiliate managers you work with. PPV traffic is getting accepted by most affiliate networks right now.
Some affiliate networks such as Neverblue have special links (downloadable software link) to use for PPV Campaigns, and for some networks, you need to use the contextual link. Again, check with your affiliate manager for the correct link.
My all time 2 favorite affiliate networks are Azoogle and Neverblue. They both have great affiliate managers who are ready to help you get started.
As far as I know, CJ and Clickbank are some of the networks which don’t like direct linking from PPV traffic. Again, you have to check with your network and make sure they accept PPV traffic (if you are direct linking).
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